How To Reduce Bounce Rate And Improve Conversions

The most common conversion killer is a High Bounce rate. But, what even is a Bounce Rate? It is the percentage of traffic that lands on your website and leave without going on a second page. Therefore, 

A higher bounce rate indicates that your website is not able to convince the user or the traffic to stay and complete the call-to-action step (place the order) 

Whereas a lower Bounce rate is vice-e-versa of the higher one, today we’ll provide you some tips to convert a high bounce rate to a low bounce rate. 

There is a chance that a user will bounce from your website by clicking on its link and then immediately clicking the back button and leave your site or get off due to a session time out problem. The problem of session time out is caused by  

The above-stated information can be said as a user behavior certainly but, there is still such a thing as low bounce rate vs high bounce rate. 

Now, How to know that a bounce rate is High, Moderate, or Low? Here we are stating an average numeric information to give you a scope on how to predict a bounce rate  

80%+ is considered as very bad

70 – 80% is considered as poor or we can call it an alarming stage 

50 – 70% is called an average rate

30 – 50% is the excellent stage 

20% or below is likely a tracking error 

Maybe, because of duplicate analytics code, incorrect implementation of events tracking, third-party add-ons such as live chat plugins(A live chat widgets where you can connect with your customer via text). Therefore, you need the best website design company to get rid of problems. 

NOTE: Bounce rate varies between industries and the content they are using too.

If you are facing a problem of a high bounce rate then the reason of it might be the following 

  • Slow load time
  • Poor navigation 
  • Bad design 
  • Poor usability 
  • Lacks clear call-to-action, etc.

Now, let’s look at the remedies or the solution on how to fix the problem of high bounce rate 

Switching to a Better Overall User Experience by creating a USABLE website

The word USER EXPERIENCE includes all aspects of the end-users interaction with the company, the services, and the products in which the company is dealing.

It’s an overall feeling of a user when they are interacting with your website. Good user experience is when a user finds a website not only easy to use but also pleasing and soothing but Informational at the same time. You can say it is a combination of various aspects but the result driven by it is commendable. 

Make sure to Optimize the Placement of Your Call of Action 

There is no lie in saying that the first impression is the last impression. 

A rational user decides that they like a website or not in the initial seconds of entering the website. This is because they simply glance at your website without even scrolling. The spot or the particular area is the one you need to optimize. this area differs from device to device. The optimization should be in a way that tells others about what you are dealing with a prominent call of action. 

Make your call of action more CLEAR AND HONEST don’t mislead the user it can lead it to be a reasonable cause of a high bounce rate of your website. 

Make Your Site Readable

The most neglected yet important part of an attractive User Experience is how you portray your text or content on your website. 


The text should not be too small or too big. The readability is not just related to fonts but also includes how to portray it and how relevant the content is on your website. It is one of the most important things on your website that can increase the visual appeal of your website. Some of the important things that you should keep in mind while making your site readable is 

  • Enough line spacing
  • Padding 
  • Margins to make the text look clean and beautiful.
  • Language  
  • The style you choose to use on your website

Try using easy-to-understand language in a normal conversational tone as it sounds more appealing. 

Aditya Intellectual best web design company in Surat solves all the problems your website is facing. We are the only website designer in Surat who will provide you all the solutions to your digital problems of your business and helps you in growing your business. That is what makes us stand out of the box and giving the ultimate title of the best web development company in Surat.