It is the least discussed topic of all time in terms of digital marketing. A website plays a vital role in terms of taking your business online. Therefore, you need the best website designing agency in Surat for your business. It can affect your business positively or negatively, depends on how your website design or layout is. A website should be user-friendly. That is the only place where the consumer of your product gets in direct contact with your business. The marketing strategy you have made depends on how you showcase your product and work through your website. Your website is the first thing that the user will refer to to buy your product. A website provides information about your products and services. It offers an opportunity to book or purchase your products and provides contact details to your users so they can contact you in case of an emergency or seek some more information about the product and clear their query. Even after running a great marketing campaign and still gets disappointed with the resulted sales, your website landing page might not be enough to convert those users into buyers. The reason for your site underperformance can be 
  • Slow Loading Site Speed
  • Poor- responsiveness
  • Poor- navigation 
A quality website is a reason for the success of your digital marketing strategy. It affects the company directly in a positive way by increasing sales. If you talk about effective website design, it should consist of the following components.
  1. LAYOUT 
  2. SEO 
  4. GRAPHICS etc. 
A website with rich images, videos, and interactive content will look great, but it will take more time to load or open. A user won’t wait that long for your website to load. So there should be a balance between making it attractive and fast at the same time. A good website can help you achieve a better ranking on google. The simple your website is, the more preferable it is for the google bot to navigate through, and the more fresh content on the feed, the better it is for your ranking. Websites are of two types:
  • Static
  • Dynamic
STATIC WEBSITE: These websites have fixed displays and content for every user. STATIC WEBSITES are made with HTML. DYNAMIC WEBSITE One that can provide user interaction while displaying different content is a dynamic website. A dynamic website consists of advanced programming in addition to HTML. A website is a place where you nurture your bottom-of-the-funnel leads to get conversions. You can’t afford the website fails that might cause your prospects to bounce off your website. The website reflects your brand image and everything your work stands for. It is the first thing your consumers will look at, which reflects a great first impression of your brand on your users.

Web-Design also depends on the following factors.

  1. Layout
  2. Color 
  3. Fonts and Typography 
  4. Accessibility
LAYOUT A layout should be simple, clean, and designed in a way that draws attention to the most prior parts. The elements in the drop-down menu should be as per your user needs. COLOR If you have some brand color already aligned to your brand logo, then you should use those on  your website. FONTS and TYPOGRAPHY The font should be easy-to-read and visible through your website background. The actual selection, however, should depend on your audience. Younger people, for example, often prefer more fun and stylish fonts. Older people tend more clean and simple ones that are easier to read. Your font should reflect your brand personality. ACCESSIBILITY Your website design should be in a way that makes it accessible to all. It will not only make the experience better for your audience but also required by law. That means designing your website so that people with disabilities can also access it.


Things are easier said than done. A team of expertise people who keeps each condition in mind from your website layout to conversion works as per your needs to generate sales and traffic to your website. We at Aditya Intellectual (the top website designing agency in Surat) have worked on many web design projects and are thus well versed with the best. Web designing is a creative process that requires immense brainstorming and creative inputs. Our team is well equipped and experienced to help you maximum outcome from your website.